Sunday, April 20, 2014

Its not all about online

Marketing thoughts: E-Commerce Companies Find That Print Catalogues Boost Online Sales

Shoppers spend more money buying online after they've browsed lavish print ads, according to marketers who work for Neiman Marcus, Williams-Sonoma, and other retailers. Nearly 12 billion catalogs were mailed to shoppers in 2013, but that's far below the 2007 peak of nearly 20 billion. However, many online retailers are now experimenting with print catalogs, such as Bonobos, a men's clothing company. In fact, roughly 20% of Bonobos' first-time customers now place orders after receiving one of the company's catalogs, and spend 1.5 times longer shopping on its website than those who didn't receive a catalog. (Wall Street Journal)

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